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Creative Showcase 32: Building Belief and Driving Results
Swanson Russell is proud to announce the release of another Creative Showcase — a semiannual publication spotlighting the agency’s most recent work. Now in its 32nd edition, this latest issue represents notable work reflecting the power of strategy, problem-solving and big-picture perspective across industries and audiences.
As the Nation’s Leading Agency for Brands That Work and Play Outdoors, Swanson Russell brings over 60 years of expertise to the agribusiness, construction, outdoor recreation and green industries. Each campaign in the latest Creative Showcase was shaped by the agency’s mission to Make Belief™ — and grounded in Swanson Russell’s unique approach of defining challenges, unleashing creative possibilities and building trust over time.
This edition’s campaigns include:
- Nufarm Turf & Ornamental — Defeat Weeds
- Humminbird — There’s More to Xplore
- Cattlemen’s Beef Board — The Drive
- Textron Aviation — CMA Customer Event
- Nebraska Game and Parks — Find Your Fishing Sweet Spot
- LESCO — Own the Season
- Pace Technology — A Digital Platform to Power Growth
- LI-COR — Carbon Node Launch
- Minn Kota — Anchor Management
- Exmark — Your Ground. Your Rules.
- Benjamin — In a Class All Its Own
“This work reflects the belief that moves brands forward,” said Greg Wiley, Chief Creative Officer. “Every campaign in this Creative Showcase solves a real problem — not just creatively, but strategically. When you combine audience understanding with strong execution, you create work that performs on every level.”
The latest edition of the Creative Showcase reflects the agency’s commitment to thoughtful strategy that informs measurable outcomes. With deep category expertise and full-service capabilities, Swanson Russell continues to deliver on its mission — building work that connects, performs and makes a difference.
Swanson Russell, the Nation’s Leading Agency for Brands That Work and Play Outdoors, is a full-service advertising and marketing agency in Lincoln and Omaha, NE. We’re on a mission to Make Belief™ by uncovering a brand’s reality, unleashing creative possibilities and building trust over time. See the work we’ve created, get to know our approach — then, contact us to see how we can help.
