American Marketing Association Recognizes Swanson Russell with Dozens of Awards for Excellence

Swanson Russell earned notable recognition at the 2025 AMA Prism Awards, receiving over two dozen honors. Competing in a field of more than 130 campaign entries, the agency ended the evening with 18 Prism Awards and 7 Sterling Awards, recognizing outstanding achievement in marketing.

Held on May 8, the annual awards celebrate communications excellence, focusing on strategic thinking, execution and measurable outcomes. Hosted by the Lincoln Chapter of the American Marketing Association (AMA), the program evaluates entries based on four criteria: Challenges and Objectives, Strategy and Tactics, Results, and Campaign Elements. Swanson Russell was recognized for their achievement in all areas across multiple categories.

PRISM AWARDS: Honoring the highest level of marketing communications excellence.

• Cattlemen’s Beef Board – The Drive eNewsletter
• Humminbird – XPLORE & MEGA Live 2 Product Launch
• Humminbird – FY24 APEX Endemic Email Series
• Humminbird – XPLORE & MEGA Live 2 Launch Video
• LI-COR – 2024 Carbon Node Launch
• LI-COR – 2024 HOBO + LI-COR Research
• Minn Kota – 2024 QUEST Saltwater Campaign
• Minn Kota – FY24 Media Plan
• Minn Kota – FY24 QUEST Social Ads
• Minn Kota – FY24 Fresh Water North Pre-Roll
• Minn Kota – FY24 QUEST Freshwater North Digital Ads
• Runza – Website Redesign
• SiteOne – Stronger in :60 Video Series
• Texas Beef Council – 2024 Texas Producer Research
• Textron Aviation – 3D Anamorphic Billboard
• Textron Aviation – 2024 NBAA-BACE Static Display
• Textron Aviation – Special Missions Longitude Maritime Patrol Video
• TIAA – Bright Start 529: FY24-25 Chicago Children's Museum Event

STERLING AWARDS: Celebrating outstanding achievements in strategy and results.

• CEDARS – Always Campaign
• Humminbird – FY24 APEX Print Ads
• LI-COR – 2024 LI-COR + HOBO Branding
• LICORbio – 2024 Odyssey F Launch
• LICORbio – 2024 Logo & Branding
• Textron Aviation – 2024 EAA Airventure
• Union Bank & Trust – 2024 Brand Reality and New Possibilities Workshop

“Our team is always focused on helping clients move their brands forward — and it’s incredibly rewarding to be recognized for that effort,” said Brent Schott, CEO of Swanson Russell. “I’m proud to be part of such a strong and inspiring marketing community. These awards reflect smart strategy, trust-driven partnerships and the creative thinking behind our mission to Make Belief in brands.”

AMA Lincoln is part of a larger movement shaping the future of marketing. As one chapter within the American Marketing Association — a national organization recognized as the leading voice for marketers — its mission extends far beyond Nebraska. The AMA sets the standard for professional development, thought leadership and community within the industry, giving marketers across the country the tools, insights and connections they need to lead with confidence in a rapidly changing world.