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Swanson Russell

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Our Approach

Brand
Audience

Real Connection™

We build meaningful, lasting, authentic connections between the brands we work with and their audiences. By immersing ourselves in our brands, their industries, and their customers, we create a Real Connection™.

Areas of Focus

We’re not all things to all people. We do most of our work in a few key areas of focus, where for decades we’ve built an expertise around the industry and the audience. That’s our foundation — and the key to how we help brands in those spaces thrive.

Agribusiness

Construction

Green Industry

Healthcare

Outdoor Recreation

Regional & Other Brands

Our Branding Process

Every problem requires new thinking. But the best place to start is a tried-and-true process that helps us identify the right information — and the right solutions. Here are the five steps we take to build brands in our areas of focus.
  • Discovery
    Gather, observe, test, monitor. And build a big, bad bank of intel.
  • Insight
    Turn that intel into action with critical thinking.
  • Architecture
    Use insights to shape a brand position and a message.
  • Communications
    Determine how that message starts to look, feel, and sound.
  • Management
    Activate brand managers and equip them with tools that ensure consistency.

Capabilities

  • Strategic Planning
  • Branding
  • Advertising
  • Design
  • Digital
  • Website & Mobile Development
  • Direct Response
  • Social Media
  • Research & Analytics
  • Content Strategy
  • Public Relations
  • Media Planning & Buying

What's Next

Sound like an approach your brand could use? Let's talk.
  • Explore our work and see Real Connection™ in action
  • Request our "Approach to Branding" Guide
  • Contact CEO Dave Hansen
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