Project: In a Class All Its Own

Benjamin

  • Outdoor Recreation
  • Deliverables
    Advertising, Product Launch

Challenge

For hunters who live for time in the field, most gear comes with tradeoffs. Archery takes years to master. Rifle seasons are over in a flash. And traditional bows leave too much room for error. These hunters aren’t chasing trophies — they’re chasing more control, more range and more opportunity to hunt on their terms. The real obstacle was finding a better way forward without giving anything up.

Solution

We introduced the Airbow M600 as the better way forward — a faster-shooting, flatter-flying tool that unlocks more chances to get outside. Easy to use and quick to reload, it’s built for those who want to extend their season and take the shot with total confidence. This wasn’t just about new gear. This is everything modern hunters expect: More.

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