- Green Industry
- DeliverablesAdvertising, Content, Personality, Positioning
Challenge
For lawn care professionals, success is all about timing — but figuring out what to apply, when to apply it and which product is right for the job can feel like guesswork. With different seasonal demands, regional conditions and turf challenges, even the most experienced contractors can feel overwhelmed. LESCO needed a way to simplify product selection and deliver confident, season-ready support across the entire calendar.
Solution
We helped contractors stay ahead by aligning turf care needs with seasonal product recommendations. Using regionally relevant visuals, timely messaging and the strength of a LESCO Seasonal Playbook, we delivered guidance that made product planning easier than ever. The result was a campaign that didn’t just promote products — it empowered contractors to plan, prep and own the season with confidence.
