Our Next Chapter of Expertise Is Built to Give You an Edge

Swanson Russell has spent decades analyzing every aspect of outdoor audiences. We’ve seen how fast their expectations evolve and how important it is for brands to stay ahead. OutThink is our newest publication created to share those insights — turning our experience into a competitive edge for brands.

As the Nation's Leading Agency for Brands That Work and Play Outdoors, Swanson Russell has a unique view into what drives agribusiness, construction, outdoor recreation and green industry audiences. OutThink builds on that expertise, helping brands navigate complexity while staying true to who they are and what they are trying to achieve.

Each issue of OutThink highlights shifts worth tracking — from the rise of compact equipment to increasing interest in farm autonomy. It also features timely articles on marketing’s evolving challenges, from AI-driven strategy to social media crisis management. Brands that want to stay ahead can sign up to receive it each quarter.

“OutThink is about more than trends — it’s about perspective,” said Brent Schott, CEO of Swanson Russell. “By sharing the intelligence behind our work, we can spark ideas, challenge assumptions and help outdoor brands see what’s possible.”

The first issue of OutThink explored opportunities for brands to expand with sustainable equipment and engage new audiences on the water. Articles covered strategies for navigating AI personas, adapting to new email behaviors, understanding impression metrics and managing social media firestorms — all designed to give outdoor brands a practical edge.

OutThink reflects Swanson Russell’s ongoing investment in outdoor-focused marketing research and thought leadership. By translating their expertise into action every quarter, the agency continues its mission to Make Belief™ for outdoor brands.

Sign up for future issues of OutThink at swansonrussell.com/get-updates.