Outdoor Recreation

Outdoor Recreation

Adventure Doesn’t Wait. It Leads.

As Nebraskans, the pioneering spirit is in our blood. We know first-hand that people drawn to the outdoors have one thing in common: they live for the moment when they're free from the distraction of their phone, TV and the internet. To reach them, you have to understand why that freedom is important to them, and speak to it better than the rest of the pack. Taking the lead. And never blending in.

Brand Experience

With decades of experience on some of outdoor recreation’s biggest brands — and a staff full of hunters and anglers — Swanson Russell knows how to connect and make an impact.

Go Big or Go Home

We aim high. And shoot straight. By understanding the reality our brands face, we push them to explore new territory, and bring new customers along for the ride.

Fish For More

Minn Kota

Beneath Nebraska Skies

Nebraska Game and Parks

Charging Forward

E-Z-GO

One-Boat Challenge

Minn Kota & Humminbird

The Headlines

Article Thumbnail for Farm Progress 2026

At Farm Progress 2026, Innovation Had to Prove Its

Value

Teaser for Henry Doorly Zoo New Client Article

Swanson Russell Builds Relationship with Omaha’s Henry Doorly Zoo & Aquarium and Lee G. Simmons Wildlife Safari

Park

Made In America Doesn't Mean What It Used To Teaser Image

Why “Made in America” Doesn’t Mean What It Used

Let’s Talk About What’s Possible for Your Brand

As an avid angler and hunter, Patrick understands the needs of outdoor audiences — because he is the audience. And, as a member of the American Sportfishing Association (ASA), the Outdoor Industry Association (OIA) and the National Sport Shooting Foundation (NSSF), he's directly connected to every aspect of the industry. Combine that with more than 15 years of marketing know-how and you have an expert ready to help you Make Belief with those who work and play outdoors.

Patrick Finnegan
Executive Vice President / Group Account Director
402-437-6475

Outdoor Recreation

Adventure Doesn’t Wait. It Leads.

Brand Experience

Go Big or Go Home

The Headlines

Let’s Talk About What’s Possible for Your Brand

Patrick Finnegan

Brand Experience

Go Big or Go Home

The Headlines

Let’s Talk About What’s Possible for Your Brand

Patrick Finnegan