Outdoor Recreation
Adventure Doesn’t Wait. It Leads.
As Nebraskans, the pioneering spirit is in our blood. We know first-hand that people drawn to the outdoors have one thing in common: they live for the moment when they're free from the distraction of their phone, TV and the internet. To reach them, you have to understand why that freedom is important to them, and speak to it better than the rest of the pack. Taking the lead. And never blending in.
Brand Experience
With decades of experience on some of outdoor recreation’s biggest brands — and a staff full of hunters and anglers — Swanson Russell knows how to connect and make an impact.
Go Big or Go Home
We aim high. And shoot straight. By understanding the reality our brands face, we push them to explore new territory, and bring new customers along for the ride.
The Headlines
AI Innovation Brief: Exploring the Role of AI-Generated Personas in Strategic
Design
See what happens when data becomes more than numbers — and starts thinking like your audience.
American Marketing Association Recognizes Swanson Russell with Dozens of Awards for
Excellence
A strong showing at the 2025 AMA Prism Awards highlights Swanson Russell’s commitment to delivering impactful work across industries and platforms.
Swanson Russell Recognized for Excellence in Green Industry
Communications
TOCA’s national awards spotlight Swanson Russell’s success in developing communications for the turf and ornamental market.
Let’s Talk About What’s Possible for Your Brand
As an avid angler and hunter, Patrick understands the needs of outdoor audiences — because he is the audience. And, as a member of the American Sportfishing Association (ASA), the Outdoor Industry Association (OIA) and the National Sport Shooting Foundation (NSSF), he's directly connected to every aspect of the industry. Combine that with more than 15 years of marketing know-how and you have an expert ready to help you Make Belief with those who work and play outdoors.
Patrick Finnegan
Executive Vice President / Group Account Director
- 402-437-6475