Construction
It All Starts with the Right Blueprint
Larger-than-life ideas… carefully planned and skillfully executed. It’s what works in construction, and what we've worked decades to be great at. We build strategies, launch products, and drive sales by connecting construction brands with decision-makers. That often means laying the groundwork by involving local dealers, but we don’t back down from the hard work it requires. We’ve got the right plan and the right tools for the job.
Brand Experience
Construction has been part of Swanson Russell's DNA for years. We know all facets of the industry from the people who are making marketing decisions to those working on job sites and using equipment.
Horsepower Meets Brainpower
Breakthrough work requires the right crew. Our full team of creative, digital, PR, and industry experts bring a relentless work ethic and smart thinking to every challenge. Here’s the proof.
The Headlines
Reach More, Engage Better: The Case for Vertical Video in Your Marketing
Strategy
Vertical video is redefining digital marketing. Learn why it’s crucial for 2025 and how to captivate mobile-first audiences.
How to Find the Right Content Creators for the Right
Brands
Find the right content creators for your brand with key strategies to build authentic, successful partnerships that drive results.
Cracking the Instagram Algorithm: Updates Every Marketer Should
Know
Find out how Instagram’s algorithm is changing how users are seeing content — and how to get your brand seen more often.
Let’s Talk About What’s Possible for Your Brand
Work drives the construction industry, and no one knows that better than Jason. For more than 20 years he's been doing the hard work of keeping up with an audience who never quits. In addition to his leadership in marketing brands within the construction industry, Jason's involvement with industry organizations like AEM and the Construction Media Alliance has given him an insider's edge — and a unique perspective inside the minds of trade professionals. See how his segment-leading experience can make a difference for your brand — and Make Belief with professional audiences everywhere.
Jason Schmaderer
Executive Vice President /Group Account Director
- 402-437-6421