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We Know How to Set the Hook
As the Nation’s Leading Agency for Brands That Work and Play Outdoors, we get anglers. For decades, our team has used their first-hand fishing knowledge to help the industry’s leading brands launch game-changing products, build brand loyalty and grow market share. Our industry expertise and proven approach deliver results so you can take your marketing to the next level.
Why Swanson Russell?
From high-performance tech to heritage brands, our team understands what moves the market. That's because we live it right alongside anglers — at industry events and on the water.
Elevated Work Grounded in Fishing
See how we’ve helped build some of the industry’s biggest names into its best brands.
Say Hello to Our Resident Expert
Patrick Finnegan is an angler’s angler — and he also happens to lead the planning and strategy for all our fishing accounts. He has over two decades of experience marketing for national and global outdoor brands and drives industry conversations as an American Sport Fishing Association member. Contact Patrick to discuss your next campaign, upcoming product launch or plans to disrupt the category — he’d love to help.
Patrick Finnegan
Outdoor Recreation
- 402-430-8056