Make It a Double Over Ice
- Outdoor Recreation
- DeliverablesAdvertising, Brand Health, Endemic Media, Mobile, Personality, Positioning, Product Launch, Social Media, Websites
How Two Product Launches Became One to Remember
After a long hibernation, the ice fishing category is warming up, with new anglers entering the sport every season. Taking note, Humminbird brought not one — but two — major fish-finding innovations to market in the same model year with its MEGA 360 and MEGA Live Ice Bundles. To celebrate their arrival and tap into many ice anglers' second-favorite pastime, we developed an integrated campaign worthy of raising a glass.
Bringing the Heat
Launching two innovative products with a single print ad could’ve been a recipe for watered-down creative. By distilling our message down to a simple hook, we not only made it work — we made it memorable.
Cheers to Clever Thinking
The “Make it a Double” line quickly caught fire, prompting our team to design a limited run of custom-labeled whiskey bottles as gifts for VIPs.
Doubling Down on Innovation
Digital ads hammered home the absolute clarity of MEGA Imaging.
A Cool Approach to Content
Online traffic was directed to the campaign landing page with deep dives into both products.
Going Straight to the Point
Taking a more evergreen approach, our point of sale display put the actual product front and center, drilling down to the core features and benefits of each bundle.