- Construction
- DeliverablesAdvertising, Content, Customer Experience, Identity, UX/UI, Websites
A Promotion With Steak and Sizzle
Engaging with construction dealers is one thing, but offering value to their customers is everything. For equipment manufacturer JCB, we did both with a geographically-targeted, tailgating promotion that turned up the heat for the brand. Our strategy turned dealers into the coaches of our campaign by giving them a playbook for every lead-generating step. There were memorable ads, can't-miss banners, and tasty promotional items — all combined it was a campaign that was truly well done.
Ahead-of-the-Game Advertising
JCB is the innovator of the world’s first single-arm boom, so dealers already had plenty to brag about. But only promoting equipment meant missing an opportunity to build a connection. So, we used our ads to make a powerful statement about JCB skid steers while giving a shoutout to our 70th-anniversary promotion.
Refreshing Dealer Tools
Cool beverages are the best way to make friends on a hot job site. So, we armed JCB dealers with goodies that would grab attention and promote our grill-out giveaway.
During dealer drive-bys, we made sure the advantages of JCB were top of mind as well. Our PowerBoom brochure outlined all the details and made a compelling case for this revolutionary product.
The Meat of the Campaign
Every aspect of the promotion led to one very important place: the campaign landing page. Here customers were able to see more product details, learn about financing options and (most importantly) enter to win the ultimate prize.
Winner, Winner, BBQ Dinner
Successful promotions are nothing without great prizes, so we upped our game with branded water bottles and custom grilling kits. But we saved our best idea for the big grill-out grand prize: a one-of-a-kind, catered tailgate for one lucky contractor and 50 friends.
