E-Z-GO

With game-changing technologies and ever-changing innovation, E-Z-GO has been an industry leader for decades. But recently, they expanded their focus from golf courses to neighborhoods with vehicles designed for a head-turning way to get around. E-Z-GO's newest release — the Liberty — promised to be the highest-end offering to the consumer market to date. It combined the most advanced, efficient technology with another industry first: four forward-facing seats. A launch this big needed big ideas to match, so we created a powerful campaign that was nothing short of electric.