Swanson Russell Reunites with Exmark, Renewing Strategic Partnership in Lawn Care Equipment Industry

Swanson Russell is excited to announce the return of Exmark, a leading commercial-grade lawn care equipment manufacturer, as a client. This renewed partnership reflects Exmark’s confidence in Swanson Russell’s expertise, as well as the agency’s ongoing commitment to the brand and the broader outdoor power equipment industry.

Swanson Russell and Exmark are reuniting to collaborate on high-impact strategic planning and audience insights. Their work will focus on deepening Exmark’s understanding of key customer segments, such as homeowners with acreages and commercial landscapers, laying a foundation for data-driven decisions that support Exmark’s growth.

"As the top brand of commercial mowers in the country, we are thrilled to be working with Exmark again,” said Brent Schott, CEO at Swanson Russell. “As a local Nebraska business, this relationship comes with an extra dose of pride.”

Exmark’s return to Swanson Russell is part of a larger trend of past clients re-engaging with the agency, reinforcing a shared commitment to strong, lasting partnerships. Together, Swanson Russell and Exmark are focused on delivering insights and strategies to support long-term goals and expansion across critical markets.