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Swanson Russell Expands Partnership with LI-COR

Swanson Russell is excited to announce their growing relationship with LI-COR, a global leader in environmental monitoring and biotechnology solutions. Building on a successful collaboration that began in July 2023, the agency is excited to extend their branding and marketing expertise to LI-COR Environmental.
The agency played a pivotal role in developing the new LICORBio brand and launching the groundbreaking Odyssey F product. Swanson Russell’s work included comprehensive identity development, strategic website design and a go-to-market plan that included advertising and sales materials. The effort aimed to solidify LICORBio’s industry leadership while setting the stage for future growth.
The LI-COR Environmental team has now entrusted the agency with their own branding initiative. The company's advanced environmental monitoring equipment, which aids researchers, farmers and businesses in measuring greenhouse gas exchange, water usage and crop health, aligns perfectly with Swanson Russell’s expertise. The agency’s experience with agriculture and technology-driven brands will be a driving force for their work and strategy development.
“We’ve loved our partnership with LICORbio, and are thrilled to continue to build on that with LI-COR Environmental,” said Katie Sands, Executive Vice President/Director of Account Service at Swanson Russell. “Both organizations are doing critical work to better the world around us, and we are honored to help them better tell their story.”
The agency's work for LI-COR Environmental is already underway with market research and analysis. The findings will drive a brand plan including messaging, advertising and website enhancements that will likely be in the market by the end of the year.
Swanson Russell, based in Lincoln and Omaha, Nebraska, is on a mission to Make Belief™ by uncovering a brand’s reality, unleashing creative possibilities and building trust over time. See the work we’ve created, get to know our approach — then, contact us to see how we can help.