Ops-Core Partners with Swanson Russell for Creative and Media Support

Swanson Russell has been selected by Ops-Core to provide creative and media services supporting the brand’s marketing efforts within the law enforcement market.

Trusted by elite military units around the world, Ops-Core is known for its industry-disrupting headborne system solutions that have been trusted globally for over 20 years. The brand’s innovative solutions provide lightweight ballistic protection while supporting the communications and visual technologies professionals depend on in the field.

Part of Gentex Corporation, Ops-Core combines tactical expertise with more than 130 years of innovation in personal protection technologies, helping equip those operating in some of the world’s most austere environments. The partnership will include creative and media services designed to support Ops-Core’s engagement with law enforcement audiences.

“Ops-Core has earned the trust of those with a no-fail mission, demanding the best of their gear day in and day out,” said Sam Larson, Account Director at Swanson Russell. “That trust is the result of a relentless commitment to performance and innovation. We’re excited to help introduce more law enforcement audiences to a brand that’s built its reputation on both.”

The partnership further strengthens Swanson Russell’s work across hunting, shooting sports and tactical markets, where product performance and reliability are paramount. By combining strategic expertise with Ops-Core’s industry-leading products, the agency will support the brand’s communications efforts within the law enforcement market.