Swanson Russell Builds Relationship with Omaha’s Henry Doorly Zoo & Aquarium and Lee G. Simmons Wildlife Safari Park

Swanson Russell is proud to announce its relationship with Omaha’s Henry Doorly Zoo & Aquarium, one of the nation’s premier destinations and a longtime source of pride for the agency’s home state.

The partnership brings together a broad range of Swanson Russell expertise across creative, media strategy, data and performance marketing. Working closely with the Zoo’s internal marketing, creative and communications teams, the agency is helping drive brand awareness, admissions, expand membership, support major events and strengthen connections with audiences throughout the region.

Among the first major efforts of the relationship is Stay Wild, a campaign built around a simple idea: in a world filled with distractions, the Zoo offers a chance to reconnect with our natural sense of curiosity.

That creative platform is supported by an integrated, data-informed approach designed to connect storytelling with measurable performance. By connecting audience insights, media performance and sales data, Swanson Russell is helping the Zoo and Wildlife Safari Park make smarter marketing decisions and optimize performance to drive sustainable growth.

“Omaha’s Henry Doorly Zoo & Aquarium has built a world-renowned reputation and continues to set an incredibly high bar for the guest experience,” said Brent Schott, CEO of Swanson Russell. “We’re proud to partner with their team and excited to see where our combined expertise and ambition can take us.”