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Hayward Partners with Swanson Russell to Strengthen Brand Positioning

Hayward, a leader in residential and commercial pool equipment, has selected Swanson Russell as its agency partner to conduct a robust brand research and positioning effort.
With industry-leading pumps, filters, automation, and lighting solutions, Hayward has long been a trusted name in pool technology. Now, the brand is focused on ensuring it is positioned for long-term success in a competitive marketplace. To support that goal, Swanson Russell will lead an extensive qualitative and quantitative research initiative to identify the strongest messaging framework to carry the brand forward.
As work gets underway, Swanson Russell is bringing its data-driven approach to uncover key market insights and customer perceptions.
“Hayward is a storied brand with nearly 100 years of experience in the pool industry,” said Katie Sands, Executive Vice President/Director of Account Service at Swanson Russell. “We are thrilled to play a part in better defining its story as the brand moves forward.”
Hayward joins a growing roster of national brands that trust Swanson Russell to elevate their presence in competitive markets.
Swanson Russell is the Nation’s Leading Agency for Brands That Work and Play Outdoors. We’re on a mission to Make Belief™ by uncovering a brand’s reality, unleashing creative possibilities and building trust over time. See the work we’ve created, get to know our approach — then, contact us to see how we can help.