What It’s Really Like to Manage PR for Top Outdoor Brands

Managing Public Relations for outdoor brands is anything but ordinary. If you’ve ever wondered what it’s like, picture this. Roy Hill, Swanson Russell Senior Public Relations Counsel, starts his day with a sunrise photoshoot by a mountain lake, pivots to pitch a story on the latest fishing tech to national media and wraps up with planning social campaigns — all while keeping clients in the loop.

In Hook & Barrel Magazine’s A Day in the Life of a Public Relations Professional in the Outdoor Industry, Roy shares how he combines his love for the outdoors with expert strategy. From connecting with influencers to managing the fast-paced flow of product launches and outdoor events, Roy’s “normal” day is a blend of passion, precision and spontaneity.

Dive into the full LinkedIn article for a look at the rewarding — and sometimes unpredictable — work that goes into making outdoor brands stand out.