Does AI Recommend Your Brand?
Your customers are turning to AI to research products, compare options and decide who to trust. Answer Engine Optimization (AEO) helps your brand earn visibility and recommendations in AI search. We help you understand where you stand and what it takes to improve.
Why AEO Matters
Ignoring AEO isn’t just a missed marketing opportunity. It could mean less visibility, fewer clicks and lost revenue potential.
Fewer clicks
when AI summaries appear.
of AI-cited sources
rank organically.
More revenue
per visit from AI search.
Our Approach to AEO
At Swanson Russell, we start with an understanding of how and where your brand appears in AI search — then identify what it takes to improve. Our approach moves from visibility and strategy to activation and ongoing optimization.
Step 1: AI Visibility Audit
See where your brand stands: how often you’re cited, which prompts and platforms you appear in, how you compare with competitors and which sources AI trusts.
Step 2: AEO Strategy
We turn those findings into a plan that addresses messaging gaps, content priorities and opportunities across web, social and PR.
Step 3: Content Development & Deployment
We put the strategy to work across content, search, PR and social, strengthening existing assets, creating new content, earning media and building the signals AI looks for.
Step 4: Ongoing Monitoring
AEO performance isn’t a project you finish. It’s a machine you build. We track citations, prompt performance and competitive movement, then adjust as AI platforms evolve.
What it Takes to Get Found Now
AEO isn’t just about understanding how AI works. It’s about understanding the people you want AI to influence. After six decades working with audiences across agribusiness, construction, outdoor recreation and the green industry we know what earns their attention, trust and consideration. And those same signals of relevance, expertise and credibility help AI understand, trust and recommend your brand.
Answer What They’re Asking
Create content that answers the questions your buyers are actually asking. Think answer-based content, geographically focused landing pages, topic clusters, comparison pages and schema optimization.
Back It Up With Results
Display proof of real results to demonstrate your brand’s credibility. Think case studies, testimonials, proprietary data, success metrics and expert explainers.
Earn Outside Endorsement
Earn the support of reputable third parties to reinforce your expertise. Think earned media/PR, review generation, reddit engagement, backlink outreach and “best of” placements.
Own the Conversation
Visible participation in the conversations that define your market. Think executive thought leadership original research, speaking engagements, consistently publishing owned content and community partnerships.
Start with a free AI Visibility Audit to see where your brand appears, how you compare with competitors and where AEO can improve your visibility.
The FAQS of AEO
Need a primer on AI search or looking for answers to deeper questions? Explore the answers.