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An Invitation to Think Without Limits
MAKE BELIEF IN YOUR BRAND WITH A NEW POSSIBILITIES WORKSHOP
Swanson Russell's New Possibilities Workshops are personalized, immersive experiences exploring human psychology's impact on marketing strategy. The Make Belief Framework (MBF), our innovative approach that weaves together cognitive science, social psychology, and persuasive communication, is the foundation of our methodology. By leveraging Belief Pathways and Belief Amplifiers within the MBF, we lay the groundwork for strategies that resonate on a deeper psychological level for more powerful results.
Our MBF and custom AI tools are currently in pre-release testing, but we’re currently offering a limited number of new Possibilities Workshops at an exclusive price of $12,000 (a $36,000 value). If you are interested in being part of this exclusive early-access group, put your name on the waitlist now. There is no obligation or cost for expressing your interest, and as a sign of our appreciation, we’ll send you a free New Possibilities t-shirt (while supplies last).
An Experience Powered by AI and our Make Belief Framework
As marketers, we know methodical, intensive strategic planning initiatives have their place. On the flipside, quick turn “brand audits” rarely result in something you don’t already know. Our New Possibilities Workshops, powered by our MBF and AI, offer an approach aligning with the demands of your time and budget. The ultimate goal is to return a high degree of value while requiring a minimal investment from you.
Efficient and Insightful Preparation
Prior to the workshop, we use custom-built AI tools for a streamlined preparation process that is efficient yet comprehensive. In addition to gathering brand, product, or service information, we tap into our existing outdoor audience knowledge base to build a comprehensive target audience profile: demographics, perceptions, psychological barriers, pain points, values, rational and emotional triggers and more. This information is then used to develop AI-based personas for interaction and input during the workshop. A strategy brief is then finalized by adding the MBF blueprint for your specific marketing challenge.
Collaborative Engagement and Expert Guidance
On the day of the workshop, our team of strategic and creative experts will guide you through an energetic, mind-opening exploration of idea starters that have been crafted to resonate with your target audience. Ideas that get the most traction are explored more deeply, fine-tuned, and then scored by the custom AI-based personas. Ideas are also scored based on how well they align with our MBF blueprint. The workshop concludes with a list of idea finalists determined to have the most impact potential.
From Ideation to Activation
After the workshop, we’ll get your feedback on the approach and the outcomes. If you are interested in testing and/or executing one of our idea finalists, we will prepare an activation plan and cost proposal. This will include using our AI-driven MBF tools for engagement planning, creative execution and performance measurement.
Join The Wait List
Our MBF and custom AI tools are currently in pre-release testing, but we’re currently offering a limited number of new Possibilities Workshops at an exclusive price of $12,000 (a $36,000 value). If you are interested in being part of this exclusive early-access group, put your name on the waitlist now.