Swanson Russell’s Creativity Recognized with Awards at Prestigious Competitions

Swanson Russell had an outstanding night at the 2024 Creative Nebraska Awards (ADDYs), taking home nearly two dozen awards on Friday, February 23rd. Hosted annually by AAF Nebraska, the event recognizes the state’s most innovative and impactful work as part of the prestigious American Advertising Federation (AAF) competition. This year, Swanson Russell earned 23 accolades across multiple categories, showcasing the agency’s diverse creative expertise.

Judge’s Citation: Recognizing creative excellence and the individual judges’ favorite across all categories.

• Minn Kota — Photography
• Swanson Russell — FestiviestFurball.com

Mosaic Award: Celebrating work that demonstrates excellence in diversity, equity, and inclusion.

• Rain Bird — Maracana Stadium Episode

Gold Award: Honoring the highest standard of creativity.

• Humminbird — Humminbird Photography
• Humminbird — Bassmaster Classic Drone Show
• Minn Kota — Catalog
• Minn Kota — New Motor Print Campaign
• Minn Kota — New Motor Video Campaign
• Minn Kota — QUEST Series Video Campaign
• Minn Kota — Photography
• Rain Bird — Champions Are Grown Anthem
• Swanson Russell — FestiviestFurball.com

Silver Award: Recognizing outstanding creative work.

• CEDARS — Belief Grows Video Campaign
• JLG — Hard Hat Stickers
• Minn Kota — New Motor Print Ad
• Minn Kota — QUEST Series Print Ad
• Minn Kota — QUEST Series Print Campaign
• Minn Kota — New Motor Launch Campaign
• Minn Kota — QUEST Series Launch Campaign
• Minn Kota — New Motor Digital Campaign
• Swanson Russell — Swanapaloozabowlacon.com
• Swanson Russell — Festiviest Furball Holiday Event
• Textron Aviation — NBAA Trade Show Experience

Building on this success, the Gold Award winners moved on to compete at the AAF district level against work from other agencies in Nebraska, Missouri and Iowa. The judging was held on April 19th and Swanson Russell earned four more honors:

9th District Silver Award: Celebrating breakthrough thinking and outstanding creative achievement.

• Humminbird — Bassmaster Classic Drone Show
• Minn Kota — Catalog
• Minn Kota — New Motor Video Campaign
• Minn Kota — QUEST Series Video Campaign

“Our success at this year’s AAF Awards is a testament to the exceptional talent and dedication of our team,” said Greg Wiley, Chief Creative Officer at Swanson Russell. “Each award reflects not only our passion for creativity, but also the trust placed in us by our clients. We are grateful for their collaboration and commitment, which fuel us to create work that resonates and inspires.”

The American Advertising Awards is one of the signature events of the American Advertising Federation (AAF), a national organization established in 1905 to serve as the “Unifying Voice for Advertising.” With over 150 clubs and nearly 35,000, AAF connects and leads the industry by celebrating creative excellence, fostering innovation and championing professional growth.