Swanson Russell Selected to Lead Global Website Redesign

Swanson Russell

Swanson Russell is proud to announce it has been awarded the business for Takeuchi’s global website redesign. This large-scale project will encompass full content strategy, design and development, marking a significant expansion of the agency’s partnership with the brand.

Takeuchi, a global leader in construction equipment, selected Swanson Russell to create a unified, multi-language platform that will serve its global audience including customers, partners and investors. The new website will not only showcase Takeuchi’s extensive product offerings but also enhance the user experience across all regions.

Swanson Russell has worked with Takeuchi U.S. since 2021 in the areas of media strategy, campaign launches and public relations. The new global website work will build on this foundation while growing the agency’s deep understanding of the brand. With deep construction industry expertise, Swanson Russell will combine strategic insights with digital innovation to help Takeuchi connect with their international audiences more effectively.

“Our team is excited to help with this critical global initiative,” said Jason Schmaderer, Executive Vice President and Group Account Director at Swanson Russell. “This project allows us to bring together strategic thinking, user-centric design and technical expertise to elevate Takeuchi’s digital presence worldwide.”

The project will include comprehensive multi-language support, a secure investor relations section and a scalable content management system tailored for Takeuchi’s subsidiaries worldwide. Swanson Russell’s proven track record in developing dynamic, global websites ensures the new platform will reflect Takeuchi’s leadership in the construction industry while supporting their long-term growth.

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Swanson Russell, the Nation’s Leading Agency for Brands That Work and Play Outdoors, is a full-service advertising and marketing agency in Lincoln and Omaha, NE. We’re on a mission to Make Belief™ by uncovering a brand’s reality, unleashing creative possibilities and building trust over time. See the work we’ve created, get to know our approach — then, contact us to see how we can help.

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