Swanson Russell Takes Home 26 Honors at 2024 AMA Prism Awards

Swanson Russell received 16 Prism Awards and 10 Sterling Awards at the American Marketing Association (AMA) Lincoln Chapter’s 2024 Prism Awards held on May 9. 

This AMA chapter is a resource for Lincoln-area marketers to learn, grow and connect through opportunities promoting education and marketing excellence. The annual Prism Awards honor marketing and communications with a special focus on objectives and results.

AMA Lincoln selects another AMA chapter to review award submissions. Judges evaluate each entry in four areas: Challenges and Objectives, Strategy and Tactics, Results and Campaign Elements. Each entry receives a point total which determines whether it receives a Prism Award or Sterling Award.

Swanson Russell’s award-winning clients and campaigns are as follows:

PRISM AWARDS:

• Badlands — 2023 Website Redesign
• Children’s Nebraska — Name Change Campaign
• Children’s Nebraska — Concept Testing
• Humminbird — Catalog
• Humminbird + Minn Kota — Bassmaster Classic Drone Show
• LI-COR — Brand Research
• Minn Kota — Bow-Mount Motors Product Launch
• Minn Kota — ICAST Brochure
• Minn Kota — QUEST Print Ad Series
• Minn Kota — Ultrex QUEST Landing Page
• Rain Bird — Champions Are Grown Anthem
• Rain Bird — Champions Are Grown Campaign
• Takeuchi — “Mark of Toughness” 2023 Digital Ads
• Takeuchi — “Mark of Toughness” Brand Video
• Textron Aviation — 2023 NBAA-BACE Exhibit
• Textron Aviation — Special Missions Brand Identity

STERLING AWARDS:

• Badlands — Predictive Sales Analysis
• Badlands — Brand Evolution
• Minn Kota — QUEST Trolling Motors Campaign
• Minn Kota — QUEST Anthem
• Rain Bird — Maracana Stadium Episode
• Takeuchi — 2023 PR Program
• UBT College Savings Group — Bright Start FY23-24 E-Newsletters
• UBT College Savings Group — Bright Start Gatefold Brochure
• UBT College Savings Group — Bright Start Color Booklet
• UBT College Savings Group — Bright Start Children’s Museum Events

“It’s an honor to have AMA Lincoln recognize the work we’ve done with our great clients,” said Brent Schott, CEO of Swanson Russell. “Our teams have developed extensive experience working with national brands, and we’re fortunate to be able to bring that expertise to bear for our local and regional clients. These awards are an ideal opportunity to celebrate our client relationships and what we accomplish together.”