Swanson Russell Builds New Relationship with NCP Industries

Swanson Russell

Swanson Russell is excited to share the news of its relationship with NCP Industries, a trusted leader in sustainable concrete building materials. The partnership began earlier this year with a product positioning and activation project at the 2026 International Builders’ Show (IBS) in Orlando, FL.

The agency’s initial focus centered on positioning ECOPAVR® — a heat-reducing paver system engineered to stay cool and minimize heat absorption. Designed for high-sun and heat environments, the product lowers surface temperatures on patios, decks, docks and walkways, making outdoor spaces significantly more comfortable even during peak summer conditions. The trade show efforts proved to be well-received by home builders and materials distributors who filled the NCP Industries booth throughout the show.

Following this success, Swanson Russell looks forward to building on the relationship and strengthening the brand’s reputation for sustainable concrete building materials across the construction, hardscape and outdoor living industries.

“Strong partnerships are built on trust and momentum,” said Jason Schmaderer, EVP, Group Account Director at Swanson Russell. “We’re excited to build on this first project with NCP Industries to further accelerate their growth in the building materials category.”

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Swanson Russell, the nation’s leading agency for brands that work and play outdoors, is a full-service advertising and marketing agency in Lincoln and Omaha, NE. We’re on a mission to Make Belief™ by uncovering a brand’s reality, unleashing creative possibilities and building trust over time. See the work we’ve created, get to know our approach — then, contact us to see how we can help.

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