- Outdoor Recreation
- DeliverablesArchitecture, Content, Customer Experience, Data & Analytics, Mobile, Motion Studio, Personality, Positioning, UX/UI, Websites
Challenge
When Textron brought Arctic Cat into its power sports lineup, it wasn’t just operational — it meant supporting a category of legendary snowmobiles and repositioning their off-road vehicles to reflect the Arctic Cat name. That required merging two platforms into a single digital experience that needed to serve a variety of passionate and highly demanding audiences. The new website had to feel bold, intuitive and unified — while still giving snow and off-road riders a reason to believe in the brand.
Solution
We built a digital experience that brought Arctic Cat’s full lineup together without compromising what riders love. With intuitive navigation, updated branding and refined user-centric design, the new site gave snowmobilers and off-roaders reasons to explore — and have fun. A modernized product builder boosted engagement, while the platform’s structure balanced integration with individuality to ensure the brand didn't lose its edge. The result was a bold, unified website reflecting Arctic Cat’s legacy — while opening the throttle for future growth.






