Project: Waiting for Winter

Arctic Cat

  • Outdoor Recreation
  • Deliverables
    Content, Social Media

CHALLENGE

Years of corporate ownership left Arctic Cat fans waiting. Waiting for the energy that fueled every ride. Waiting for an understanding of what they really wanted. Waiting, most of all, to see if the legendary spirit that made the brand so special was still alive — and worth believing in again.

SOLUTION

New rider leadership gave Arctic Cat the chance to return to its one-of-a-kind roots. To prove the soul of the brand had never truly left, we revived a character who perfectly mirrors riders’ humor, anticipation and passion for the season ahead. Through an anti-corporate approach, his return signaled more than a new beginning. It was proof Arctic Cat was back with energy, heart and personality.

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Video
Arctic Cat Waiting for Winter Poster
Poster
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Arctic Cat Waiting for Winter Social
Social Media
Vimeo Video 1125678969
Video