Project: The Toe That Won't Take No

Irish Setter

  • Outdoor Recreation
  • Deliverables
    Advertising, Architecture, Content, Motion Studio, Positioning, Product Launch

CHALLENGE

For most workers, toe abrasion is a daily battle. Kicking, kneeling and climbing wear through boots faster than a long week on the job. Most options add bulk or compromise style, forcing those in the trades to choose between durability and a look they love. Irish Setter needed to prove its classic Wingshooter could rise to the challenge — and hold its ground in a market full of cheap talk.

SOLUTION

We helped Irish Setter turn a product improvement into a powerful story of durability. The new Wingshooter XD featured a nearly indestructible one-piece toe and a split-resistant sole, solving the problems workers know all too well. Our launch focused on strength where it matters most — positioning the boot as proof that an icon can evolve, endure and still look damn good doing it.

Vimeo Video 1125679257
Video
Irish Setter The Toe That Won't Take No Social
Social Media
Irish Setter The Toe That Won't Take No Photography 1
Irish Setter The Toe That Won't Take No Photography 2
Irish Setter The Toe That Won't Take No Photography 3
Irish Setter The Toe That Won't Take No Photography 4
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Photography