Project: The Pull of Adventure

Blue Ox

Outdoor Recreation
Deliverables
Content, Motion Studio, Personality

A Commercial Miles in the Making

Blue Ox manufactures some of the best towing products, but they’re more than a means to an end. Their trailer hitches, baseplates and towbars are a passport to real life — beyond our phone screens, 9-to-5s and city limits. We stepped in to step up Blue Ox’s brand presence and capture the adventurous lifestyle of avid RVers and campers living on the road.

FINDING THE PUSH AND THE PULL

We built our commercial and video around the freedom and simplicity of life on the road. No extras, just essentials. The story positions the brand as the enabler of every adventure: family hikes, fishing trips, mountain bike rides and off-roading. Our brand anthem video put Blue Ox products in the hands of real people who rely on them every day.

BRINGING THE EXPERIENCE INTO FRAME

Over the span of two weeks and four states, our crew captured footage and photos to help Blue Ox refresh print, digital and trade show materials. We filled up their visual library against the backdrop of iconic adventure destinations like Wyoming’s Grand Tetons and Arkansas’ Ozark National Forest. The mix of lifestyle and product imagery showcased the diversity of Blue Ox’s product line and customers.