Rapala

Outdoor Recreation
Deliverables
Identity, Product Launch

CHALLENGE

In busy retail aisles, anglers face a wall of options that all look the same. Products blur together, and even discerning customers can struggle to spot what they want. With cluttered shelves and competing brands vying for attention, Rapala’s challenge was clear — stand out where clutter and chaos collide.

SOLUTION

We helped Rapala bring clarity back to the aisle. Through color blocking and clean typography, the new packaging system gave products a stronger presence and standout look. Every detail was designed to guide the eye, simplify decisions and reflect Rapala’s quality — turning visual noise into recognition and shoppers into buyers.

Packaging