- Outdoor Recreation
- DeliverablesAdvertising, Audience Identity, Customer Experience, Data & Analytics, E-Commerce, Email Marketing, Endemic Media, Mobile, Motion Studio, Personality, Positioning, Research & Trends, Segmentation, UX/UI, Websites
CHALLENGE
Fishing technology keeps advancing — but for most anglers, that’s made choosing the right trolling motor harder, not easier. With more features, more specs and more models to navigate, even experienced anglers are left second-guessing what they need. Minn Kota needed to simplify the path to purchase and help serious anglers feel confident they were getting the right technology for their needs.
SOLUTION
Our campaign helped reclaim simplicity as a competitive advantage. We reframed its technology not as something to learn but something to lean on — engineered to perform without unnecessary complexity. Through direct copy, aspirational visuals and a tone rooted in confidence, we positioned Minn Kota as the easy choice for those who believe simplicity is the ultimate performance.
