- Healthcare
- DeliverablesAdvertising, Audience Identity, Content, Motion Studio, Positioning, Research & Trends, Social Media, Websites
Putting the "Personal" in Personalized Care
Standing out from the competition is one of healthcare marketing’s greatest challenges. So when our friends at the MemorialCare Joint Replacement Center tapped us to create a campaign to help drive appointments, we knew making an impact meant taking the same patient-first approach as the care providers themselves.
A UNIFIED MESSAGE FOR A UNIQUE AUDIENCE
Joint pain symptoms, treatment and recovery look different to every patient. To reinforce the idea of individualized care, we created fun audience categories to show what their success could look like. The result: a campaign filled with energy and optimism.
ONE-OF-A-KIND RELIEF
Our messaging in print put the idea of personalized care front and center, with bright visuals and active photography helping set MemorialCare apart from other providers. The series also depicts a wide range of patients, further underscoring the center’s commitment to delivering individualized care.
VISUALIZING SUCCESS
To help potential patients see a future without joint pain, we created display ads focused on end results. This approach gave the audience a chance to visualize their own outcomes while motivating them to take the first steps towards a life with less discomfort.
AN INVITATION TO LIVE YOUR BEST LIFE
As we sought to create a more meaningful connection with those suffering from joint pain, social media tactics proved incredibly valuable. Units like this carousel ad helped us tell a more complete story while also providing an opportunity to connect patients with joint care specialists.
