Project: It’s Time to Double Down

Heritage Manufacturing

  • Outdoor Recreation
  • Deliverables
    Advertising, Content

CHALLENGE

Modern firearms often lean hard on tactical function — utility, defense and little else. But research showed buyers were wanting more. Audience insight showed they valued individuality, nostalgia and a sense of pride in what they carried. The Badlander needed to prove it could deliver rugged performance through a story representing its American soul.

SOLUTION

We positioned the Heritage Badlander as more than a firearm — it was a statement piece. With side-by-side barrels, twin triggers and a head-turning nickel finish, it carried the outlaw spirit enthusiasts were craving. Through authentic images and authoritative storytelling, we showed how a no-frills double-barrel could embody style and turn performance into a source of Old West pride.

Heritage Badlander Print Ad
Print Ad
Heritage Badlander Digital Ads
Digital Ads
Heritage Badlander Photography 1
Heritage Badlander Photography 2
Heritage Badlander Photography 3
Photography