- Outdoor Recreation
- DeliverablesAdvertising, Content, Customer Experience, E-Commerce, Email Marketing, Endemic Media, Motion Studio, Product Launch, Social Media, Websites
Challenge
Trail cameras are widely viewed as simple gear — set them up, get photos, repeat. And they’re often just one of several tools hunters rely on too frequently to piece together partial information. To plan with confidence and manage land effectively, hunters need more than images. They need access to insight that drives smarter decisions long before the season starts.
Solution
Rather than reinforcing the idea that trail cameras simply capture photos, we positioned the EDGE 2 Series cellular trail cameras as part of an information ecosystem built around Moultrie’s mobile app. By telling a system-level story centered on insight, ease and control, the launch showed how hunters can move beyond partial information and gain a deeper understanding of their land.
GATHER INTELLIGENCE: Radio
EDGE 2 SERIES: Radio
