- Outdoor Recreation
- DeliverablesCustomer Experience, Data & Analytics, Mobile, UX/UI, Websites
Challenge
As a global leader in golf cars, E‑Z‑GO is built on performance, innovation and a deep commitment to customers. But ezgo.com wasn’t keeping up. The website lacked the customization to help customers shop easily and the structure to convert interest into sales. With audiences ranging from golfers to fleet buyers, the experience had to do more than look good — it had to work harder, engage stronger and make the path to purchase much easier.
Solution
We reimagined ezgo.com with a clear goal: help move customers toward action. A streamlined audience selector and intuitive shopping tools help users quickly narrow their options, while a reengineered builder puts customization front and center. Bold visuals meet purposeful UX to create a journey that feels premium, efficient and built around real decisions. Whether visitors come curious or ready to buy, the site meets them with an experience that converts interest into endless momentum for the brand.
