Project: Bringing OMAR to Life Online

Visit Omaha

  • Regional & Other Brands
  • Deliverables
    Customer Experience, Data & Analytics, Mobile, Motion Studio, Personality, UX/UI, Websites

Challenge

To support tourism and increase interest in Omaha, we introduced OMAR — a larger-than-life troll brought to life through a children’s book, statue and city-wide storytelling effort. The campaign’s first year captured imaginations and brought visitors to the Bob Kerrey Pedestrian Bridge. But the next chapter needed to do even more to expand his legend, deepen engagement and get families excited enough to meet him in person.

Solution

We brought OMAR’s world to life through a richly illustrated microsite that felt as magical as the bridge’s most beloved resident. We gave him a voice, added animations and used chapter-style navigation to let families explore at their own pace. A custom map pointed to OMAR’s favorite Omaha spots — and digital postcards made the experience easy to share. Designed to mirror the look and feel of the original book, the site used sound, motion and interactivity to turn a local story into an experience families would be inspired to visit.

Visit Omaha OMAR Website
Website
Vimeo Video 766145238
Storybook Experience
Visit Omaha OMAR - Navigation
Story Progress Menu
Visit Omaha OMAR - Favorite Places
Map Exploration
Visit Omaha OMAR - Storybook Navigation
Story Navigation
Visit Omaha OMAR - Favorite Places Map
Interactive Map
Visit Omaha OMAR - Character Animation
Character Illustration