Project: Branding Propelled by Legacy

McCauley

  • Regional & Other Brands
  • Deliverables
    Advertising, Architecture, Identity, Positioning

CHALLENGE

McCauley’s history in aviation runs deep — but over time, silence had softened its voice. A lack of visibility and consistency left audiences seeing McCauley as less innovative than competitors. To get back in consideration, the brand needed a clearer, more confident identity that reflected both its heritage and its ongoing strength in the skies.

SOLUTION

We reignited McCauley’s reputation with the confidence of a leader. Drawing from decades of proven performance, our approach turned heritage into momentum and reliability into recognition. The result was a bold new identity reflecting everything McCauley stands for — trusted experience, modern confidence and a renewed ability to stand out in an evolving industry.

McCauley Brand Mood Board
McCauley Brand Mood Board
McCauley Brand Mood Board
Mood Boards
McCauley Brand Guidelines
Brand Guide
McCauley Print Ad
Print Ad
McCauley Product Card
Sell Sheet
McCauley Letterhead Suite
Letterhead Suite