Client: Bryan Health

Better Health Starts With Why

  • Healthcare
  • Deliverables
    Advertising, Brand Health, Content, Endemic Media


Focusing on wellness is an everyday challenge, but it often sinks to the bottom of the priority list. Bryan Health advocates for healthier lives — with fewer hospital visits — in every community it serves. So rather than touting expertise and accommodations, we helped create a campaign to inspire communities to make healthy choices. Our campaign challenged Nebraskans across the state to find their motivation and commit to it by making a promise.


Simply asking the audience to care in a PSA wasn’t going to cut it. We needed to compel community members to find their own reason to lead healthier lives. So we created “Better Health Starts With Why” — a concept about people, things and factors that push individuals to take care better care of themselves.

Vimeo Video 780936936


To bring an added layer of authenticity, we sourced local talent and shot in their local area. Across the campaign, we created vignettes of community members finding their “why” through different lifestyle changes: eating healthier, working on their fitness, prioritizing mental health, renewing strength through rehabilitation and more.

Bryan Health Billboard Mom and Daugther
Bryan Health Billboard Woman and Dog
Bryan Health Billboard Mom and Baby
Bryan Health Billboard Family Picnic
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