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Swanson Russell’s New Report Reveals How Ag Brands Can Win at the Farm Table
Agricultural decision-making is evolving and many marketing strategies are struggling to keep up. Operations now involve multiple generations, competing priorities and greater scrutiny before decisions can ever get made. Swanson Russell’s research outlines this shift — and helps ag brands overcome the marketing challenges that come with earning trust across the modern farm table.
Built from market data and behavioral insights, Winning the Farm Table is a new research and insights report rooted in Swanson Russell’s decades of agribusiness experience. Designed to better understand how farm decisions are shaped, the report explores what it takes for messaging to hold up under real-world conditions. It also examines how operations evaluate credibility, risk and long-term confidence across everything from equipment purchases to service decisions across today’s evolving operations.
The free report is available now at swansonrussell.com/farmtable.
The research also identifies several shifts influencing agricultural marketing, including the rise of mixed-generation stakeholders, the importance of structured validation and the need to adapt proof points based on who’s involved. It also explores how moments such as weather disruption, labor shortages and margin pressure reshape attention and buying behavior in real time.
As the nation’s leading agency for brands that work and play outdoors, Swanson Russell’s approach helps brands navigate changing audiences and competitive markets. The report translates real producer behaviors into actionable strategies for marketers, dealers and business leaders working across agriculture.
“Farm decisions are now rarely made by one person,” said Andrew Warner, Account Director and agribusiness development lead at Swanson Russell. “What we’re seeing is a much more collaborative and proof-driven process where operations are weighing risk, economics, service and long-term impact together. Winning the Farm Table was created to help brands understand that reality — and market in a way that aligns with how agricultural operations actually evaluate decisions.”
Swanson Russell, the nation’s leading agency for brands that work and play outdoors, is a full-service advertising and marketing agency in Lincoln and Omaha, NE. We’re on a mission to Make Belief™ by uncovering a brand’s reality, unleashing creative possibilities and building trust over time. See the work we’ve created, get to know our approach — then, contact us to see how we can help.
