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Do What You Love

Creative, critical thinkers who push themselves — and each other — to do great work every day. That’s who we are, and that’s who we’re looking for. We’re big believers in work/life balance, going the extra mile for our clients and working as a team. If that sounds like you, you’ll love Swanson Russell.

From Our Blog

Takeaways from TOCA


Since 1990, the Turf & Ornamental Communicators Association, or TOCA, has served as a connecting point for people in the Green Industry. Marketers, journalists and public relations people who work in the landscape, golf and horticulture markets join TOCA to network, share ideas and find common ground. Since the Green Industry is one of Swanson Russell’s primary areas of focus, TOCA has always been near and dear to our hearts.

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Posted under: Agency, Green Industry, Creative, Interactive, Public Relations, Social Media

Which Facebook Analytics Really Matter


In the age of social media, where KPIs (key performance indicators) and ROI (return-on-investment) are increasingly important, everyone has to be a numbers person. The good news about social is that it’s extremely measureable. The bad news is that there are a lot of things you could spend your time measuring.

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Posted under: Agency, Social Media

Pitching the Exclusive


For most clients, our PR team leads the planning and execution of both B2B and B2C PR strategies. At times, managing trade versus consumer PR feels like a different job entirely. But often our priority is the same: to find and highlight the best stories, first. One of the ways we accomplish this is by pitching “exclusive” stories to top journalists and news outlets, allowing them to break big news first.

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Posted under: Green Industry, Agency, Public Relations, Strategy


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