We are not all things to all people

We're a marketing communications agency with a few key areas of focus: outdoor recreation, agribusiness, construction, health care, regional brands and the green industry.

We help brands grow by understanding the people who live them, and forging a Real Connection™ between the two.

Read more about who we are

Featured Work

Regional Brands

2013-2014 Brand Campaign



Omaha Convention and Visitors Bureau
Regional Brands

Welcome to the Weekend

Minn Kota
Outdoor Recreation

Fortrex Launch

Green Industry

2Five: Go On-Roading

Blue Blood Brewing Company
Regional Brands

10 Series Introduction

Union Bank
Regional Brands

Make Dreams a Reality

Green Industry, Construction

Let’s Work

Outdoor Recreation

Trophy Grade Lottery

Outdoor Recreation

No Excuses

BlueCross BlueShield
Health Care

One Less Thing to Worry About™

Outdoor Recreation

Tackle Box Giveaway

See All Featured Work

From Our Blog

SR Tunesday: Wade's Playlist


We've asked different SR employees to share the Spotify playlists they use to stay productive from day-to-day - whether they're coding a website, laying out a catalog or crafting a creative brief. We'll share them on Tuesday from time to time here at Orange Dot as part of our Swanson Russell Tunesday series.

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Posted under: Agency

Tips on Developing Physician Support for Marketing


As we continue to see a rise in physician-lead healthcare organizations as well as mergers and acquisitions of physician practices into large health systems, it’s even more important for marketers to establish trusting relationships with physicians and build credibility as you lead them through marketing strategy. We’ve compiled several ideas to get you started.

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Posted under: Health Care, Strategy

A Stone’s Throw Away from Perfection: Growing Up in the Country


You never know what to expect when you grow up on a remote cow-calf ranch in the middle of South Dakota. Country kids learn at an early age to take life in stride, do their part and survive despite the fact that 35 miles of poorly maintained dirt and gravel roads separate you from the nearest grocery store, theater, or anyone you’re not related to.

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Posted under: Agribusiness, Creative