We are not all things to all people

We're a marketing communications agency with a few key areas of focus: outdoor recreation, agribusiness, construction, health care, regional brands and the green industry.

We help brands grow by understanding the people who live them, and forging a Real Connection™ between the two.

Read more about who we are

Featured Work



Outdoor Recreation

Deep down...

Children's National Health System
Health Care

Just Right

Outdoor Recreation

Flat Out. Lights Out.

Green Industry

Winter Safety

Minn Kota
Outdoor Recreation

Talon Torture Chamber

Omaha Convention and Visitors Bureau
Regional Brands

It Happens On Bob

Fremont Health
Health Care

A Star Is Born



Nebraska Game and Parks
Outdoor Recreation

Time Well Spent

Outdoor Recreation


Union Bank
Regional Brands


See All Featured Work

From Our Blog

  • Tips For Using A Microsite For Your Advertising Campaign


    You are in the process of developing a new brand campaign, but your health system website is in the midst of a major overhaul that will take at least twelve months to complete. Where do you drive people to for an online experience? In instances like these, a campaign microsite is always a good option.

    Continue reading this article

    Posted under: Health Care, Interactive

  • Making a “Non-Move” Something to Celebrate


    There’s been no shortage of business news in Lincoln over the past few years. Longstanding companies have relocated to new offices near and far. Startups have launched. Doors have been closed. Mergers and buyouts have shaken up the scene.

    Within this shifting landscape, Swanson Russell has stayed the course, continuing to grow through a stable and sustainable approach to business. It’s a formula that’s worked for us for over 50 years. It may not have the same headline power as the aforementioned “moves,” but we think it should.

    Continue reading this article

    Posted under: Health Care, Agency

  • Making the Case for Beef


    Perception, misconception and the need to better educate consumers — there are a million scenarios that apply to this, right? As a public relations practitioner who works in agriculture, these are constant challenges. Our industry is always working to better educate consumers to help them make the best dietary choices for themselves and their families. And sometimes, when trends and stereotypes meet “ag”, it feels like even when we’re winning some battles we’re having a tougher time winning the war. I recently read an article that confirmed just that.

    Continue reading this article

    Posted under: Agribusiness, Public Relations