Google+

We are not all things to all people

We're a marketing communications agency with a few key areas of focus: outdoor recreation, agribusiness, construction, health care, regional brands and the green industry.

We help brands grow by understanding the people who live them, and forging a Real Connection™ between the two.

Read more about who we are

Featured Work

Runza
Regional Brands

2013-2014 Brand Campaign

FMC
Agribusiness

Brigade

Omaha Convention and Visitors Bureau
Regional Brands

Welcome to the Weekend

Minn Kota
Outdoor Recreation

Fortrex Launch

E-Z-GO
Green Industry

2Five: Go On-Roading

Blue Blood Brewing Company
Regional Brands

10 Series Introduction

Union Bank
Regional Brands

Make Dreams a Reality

Cushman
Green Industry, Construction

Let’s Work

Nosler
Outdoor Recreation

Trophy Grade Lottery

Redfield
Outdoor Recreation

No Excuses

BlueCross BlueShield
Health Care

One Less Thing to Worry About™

Berkley
Outdoor Recreation

Tackle Box Giveaway

See All Featured Work

From Our Blog

Takeaways from TOCA

Jul
18

Since 1990, the Turf & Ornamental Communicators Association, or TOCA, has served as a connecting point for people in the Green Industry. Marketers, journalists and public relations people who work in the landscape, golf and horticulture markets join TOCA to network, share ideas and find common ground. Since the Green Industry is one of Swanson Russell’s primary areas of focus, TOCA has always been near and dear to our hearts.

Continue reading this article

Posted under: Agency, Green Industry, Creative, Interactive, Public Relations, Social Media

Which Facebook Analytics Really Matter

Jul
17

In the age of social media, where KPIs (key performance indicators) and ROI (return-on-investment) are increasingly important, everyone has to be a numbers person. The good news about social is that it’s extremely measureable. The bad news is that there are a lot of things you could spend your time measuring.

Continue reading this article

Posted under: Agency, Social Media

Pitching the Exclusive

Jul
15

For most clients, our PR team leads the planning and execution of both B2B and B2C PR strategies. At times, managing trade versus consumer PR feels like a different job entirely. But often our priority is the same: to find and highlight the best stories, first. One of the ways we accomplish this is by pitching “exclusive” stories to top journalists and news outlets, allowing them to break big news first.

Continue reading this article

Posted under: Green Industry, Agency, Public Relations, Strategy