Please Feed the Trolls

To draw more tourists to the Bob Kerrey Pedestrian Bridge — and all the great attractions on the Omaha side of it — we crafted a campaign for Visit Omaha around every bridge’s most beloved denizen: a troll. OMAR the Troll welcomed kids and families through an illustrated storybook, QR-activated videos and a friendly statue at the bridge he now calls home.

Pre-Launch

Meet OMAR! This teaser video introduced OMAR to the world — very briefly.

Collateral

This illustrated storybook lets families all Omaha has to offer, through OMAR’s eyes.

Outdoor

A friendly — and very climbable — statue of OMAR now adorns his favorite place: under the Bob Kerrey Pedestrian Bridge.

Social Media
TV / Video Content
Experiential

Scannable signs helped OMAR come to life through videos.

Motion Graphics

QR videos were accessible to any bridge visitor with a smart phone, introducing pedestrians to Omaha’s newest, bluest friend.

Experiential

These masks help kids (and let’s be honest, adults) discover that there’s a little OMAR in all of us.

Social Media

A custom filter let audiences try on — and share — the OMAR experience.