Only 32% of college students in Nebraska complete their degree in four years. Those who take longer leave school with an unhealthy appreciation for ramen and, more seriously, a heavier debt burden and missed job opportunities. To help provide students on all four of its campuses with a hard-and-fast plan to graduate sooner, the University of Nebraska created the Commit to Complete program. We helped brand it, and spread the word to students, advisors, educators and influencers about the University’s renewed commitment.
We illustrated and animated the entire campaign, starring the aptly named “Thumby.”
This video introduced the program to current underclassmen and prospective students.