Overcoming a Mental Block
When Unilock asked us to launch an entirely new type of hardscape wall system, we started by talking to the designers who created them and the contractors who would install them. Contractors told us they need more flexibility and faster installations — but that they were leery about learning an entirely new system. We crafted a campaign around that insight, demonstrating the simplicity and versatility of the product, and letting designers and contractors visualize how it would make their job easier, every day.
We eased the transition to a new wall system with this clear, intuitive, visually-driven installation guide.