Get Your Banking To Go
For more and more people, banking is less about marble-columned lobbies and more about laptops, tablets, and smartphone apps. Union Bank’s online and mobile services let those people deposit checks with their phone, move money with a click, and more. We branded those services as UBTgo, then rolled out a campaign to show consumers that wherever they go, their bank goes with them.
With quick vignettes featuring scenes from local hangouts to the Golden Gate Bridge — and an uplifting anthem as the soundtrack — we demonstrated where UBTgo lets you…go. We also created short videos that demonstrated some of UBTgo's best features.
This online hub for all of UBTgo’s digital offerings can scale up as the bank adds new capabilities.