Unleashing a Prowler
People who work with their hands and make their living from the land are used to putting in a hard day’s work without having to make a lot of noise about it. Textron Off Road’s hard-working new Prowler Pro utility vehicle was the same way, with an all-day work ethic and super-quiet operation. Our launch campaign leaned on that commonality to position Prowler Pro as a comfortable, capable, reliable new work vehicle.
This anthem video compared the quiet strength of Prowler Pro with the people who built it.
Print ads in agribusiness and hunting publications showcased the vehicle’s American-made spirit and all-around versatility.
Prowler Pro is built for and by people who work with their hands. This social series highlighted the people that make Prowler Pro, featuring actual factory employees at Textron Off Road
A steady drumbeat of social content introduced the audience to the ins and outs of the vehicle, with a special focus on its one-of-a-kind quiet operation.
The Prowler Pro product brochure depicted the vehicle’s hardest working features and told a complete product story.