Serious Tools for Serious Users

After years of expansion into new frontiers, SIG SAUER wanted to show its hardest core users they still mattered with special edition models of its flagship pistols. We developed the Legion Series look and voice, and launched it with a broad-based campaign. Like a secret handshake, our message used in-the-know language and iconography that spoke directly to a small, but highly-influential, subset of the firearms community.

TV / Video Content
Collateral
Collateral
Collateral
Digital
Print
Website