Lewis, Say Hello to Clark
The drive to explore the water and discover new fishing spots is a key element of the angling experience. With cartography-based technologies like AutoChart Live, anglers can now map the lake as they drive it, live, in real time. That gives Humminbird a story to tell that no other fishfinder company can match. We took to the airwaves, to print and to the web, touting their competitive advantage with a campaign tapping into the spirit of exploration.
One of the world’s premier bass lakes, El Salto, Mexico, is unmapped. Giving anglers the chance to win a trip to this fishing mecca was a great way to promote—and showcase—the mapping possibilities of AutoChart Live.