GIVING OTIS A NEW EDGE.
Otis built a name for itself by continually giving firearm owners something unexpected—like Breech-to-Muzzle™ cleaning kits and lubricant that can withstand 650-degree heat. When they came to us with a redesigned logo in hand and several new products ready for launch, they wanted to take a new look at marketing too, and put old ideas in the crosshairs. So we built a content-heavy campaign that’s ripe for video views and social media shares.
Hero videos were designed to bring extra energy to key products, combining a dynamic product presentation with sophisticated motion graphics and action-packed b-roll.
For a series of What’s Included videos, an overhead layout shot of each kit combined with on-screen callouts to make complex systems easy to understand.
Designed for instructional purposes, How-To videos conveyed all the need-to-know information in a short format that’s easy to digest.
Edited for paid placement on social media, concise product introduction videos made the most of just 15 seconds.
Target Tuesday gave firearm owners a chance to put common annoyances downrange, while giving Otis an engaging way to show customers they understand their day-to-day frustrations.
A series of Instagram posts initiated an online conversation, covering topics that firearm owners can relate to.
A collection of shirts and stickers gave Otis giveaway material for social media campaigns, events and more.