Making Noise By Making None At All

The silencer category was an entirely new market for SIG SAUER. We helped them take it by siege with an aggressive, multi-faceted campaign heavy on digital and nontraditional tactics. Our message ranged from attitude-driven copy and visuals at a high level to a hard-hitting, feature-for-feature analysis of what made SIG Silencers superior in the trenches.

Website
Collateral
TV / Video Content
Out of Home
Out of Home